Tuesday, 29 September 2015

Why Britain is Regina George of the Wine World

Once, England punched me in the face; it was awesome.

In a job interview I was asked what my favourite movie was. I said Mean Girls; I got the job.  Coincidence? I think not.

Old school England is the same as (pre- Lindsay Lohan’s arrival) Regina George

(*none of these photos are mine) 


If you don’t know who Regina George is, just stop. Stop right now and watch Mean Girls. It is Tina Fey, Rachel McAdams, Amy Poehler, the girl who would then be in Les Mis and Dear John, and sober Lindsay Lohan all tied into the deliciousness that surrounded most of the major culture references for about 3 years in the early 2000’s. When you’re done that, you should probably read Harry Potter because that is a whole other mess of cultural references you are likely missing. This should be a life advice blog, not a drinking advice blog. Meh, six of one, half a dozen of the other.

So, I am moving to London in the dawn of 2016 to continue my study of wine, and people keep asking me why. “Why don’t you go to France? That is the world hub of wine! They don’t even make wine in the UK!”

Well let me tell you, both your statements are wrong. First of all, thanks to everybody’s friend global warming, there is wine in the UK. There is some outstanding sparkling wine being made there, and it is predicted in the near future it will rival Champagne. Second of all, though yes, some of the most prestigious wine in the world is made in France; London is the wine mecca of the world.

I know this seems weird right? Well, this is why the UK, or more specifically, London, is Regina George.

Stop saying fetch. Stop it.



When Regina George told the daughter of the inventor of toaster strudel not to wear hoop earrings, she pretended she didn’t like her hoop earrings. If you want sit with the plastics (read: be popular) you have to do what you’re told, and you have to fit in.

Flashback, major time. King Henry II bought a whole bunch of France; and had also had son named James who had permanent FOMO. James was the desperate girl crying at the party for everyone to like him and then was like “Bordeaux, I have such a crush on you, you can send all your wine to London TAX FREE!” Then Bordeaux wines became the cheapest wines in London. All the English were like, “hey this is pretty good! Why would I waste my money on the second cheapest bottle, when I can get the cheapest bottle? Err’body is drinking it!” (*note: they were British at the turn of the century, they likely didn’t say err’body. Stay with me here) Another side note, on top of being able to import tax free I would like to encourage everyone to check out a map. Bordeaux is just one area, basically it surrounds 2 sides of the same river. This river is a major shipping route for wine and flows directly into the Atlantic Ocean, making it one of the closest access points for wine for England by boat. Why does that matter? Fresher wines, faster turn around time, more frequent trips, and decreased transport costs.

For hundreds of years, and I mean literally hundreds of years, this worked in favour for Bordeaux, and it became trendy as hell. Then there was a casual war that lasted 100 years and then France went back to being France. Then Charles II hit the scene for real, and was like SORRY GUYS and then their wines were popular again; and it still is. Here is the twist though, not just Bordeaux, they also liked this mysterious fizzy drink that they then insisted upon more production of. The drink was Champagne.

England is Regina George, and French wine is Gretchen Wieners.


Keep in mind, at this point in time, and for hundreds of years later, the United Kingdom was the global super power. What they said went, for everyone, and everything, which is why the Commonwealth is so huge, and why Revlon has a ‘London Look’ mascara, obviously. It is like now, when a musician makes it in the USA, they have made it in a way they haven’t, or didn’t, previously. Don’t believe me? Reflect on The Beatles, real life.

It isn’t just Bordeaux, it goes deeper than that. I’ll give you another example.

Sherry. A fortified (*fortified= added alcohol) wine that is known for being oxidized, often overly sweet, and what your British grandmother drinks. Sherry is this whole other thing, but it is known as being thought of as being distinctly British.

Guys, Sherry is from Spain. Spain has been making wine since a thousand years before Jesus, though it was only post Jesus that they got into fortifying wines.  So, there was this British guy that everyone loved in the 1500’s. His last name was Drake, so he shall henceforth be known as Drizzy. So Drizzy helped run the seaside of things for England and it became known that Spain was going to try to bust England’s balls and attack. Drizzy was all ‘I need to tell you how I feel’ and by that I mean, I’m going to your seaport to attack you bro, step off. So, after Drizzy kicked a whole bunch of Spanish butt he then took thousands of barrels of Sherry with him. I imagine he was also yelling ‘How you like me now?’ as he sailed off into the distance.

Then the Brits were like “Man, this is awesome! Give me more!” and then the Spanish were like “Sure! Sorry for trying to invade you (#sorrynotsorry)” Then France was like, “what about me guys?” and then England was like “[France] stop trying to make [fortified wine] happen! It’s not going to happen!” and then France was pissed for a while, and reflected upon killing Caesar, but then everything was fine. France makes fortified wine, but you don’t hear about it often do you. Why? Because Regina George said to drop it.

Now, current day, though people often talk about going to the United States I imagine it was in the same way they used to speak about going to England. In the same way now someone is like ‘I’m moving to New York City’ it was ‘I am moving to London’. Many of the world’s foremost wine study programs are based out of London. The Wine Spirit Education Trust, though a global program, is based out of the London School in Southwark. The Institute of Masters of Wine, known to have an incremental pass rate due to being recognized as the most brutal wine program in the world. London is crushing the wine game. That on top of the most populated city in the UK, with an even more prominent than ever food and wine scene means that you have a captive and engaged wine audience, my friend. Also while in England, you can purchase different kinds of wine fairly accessibly in terms of price, and availability, thanks to the varied shops and ability to sell in grocery stores. This means that not only do the British call the shots on wine, and have an educated food and wine palate, they also get to try some of the best examples from all over the world from their own living room.

So, in terms of London being the wine capital of the world… there is a 30% chance it is already winning.

All my love,

M

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